Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue residences on earth. Its worldwide accomplishment was not developed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s globally enlargement.
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CDG acquired Global interest by presenting apparel that turned down conventional Strategies of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and customers early in the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated loyal clients from just about every corner of the world.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy gained Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").
The 2006 autumn/Winter season collection addressed the strategy with the persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine aspects for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail encounter.
Along with the rise of online shopping, CDG expanded its access by offering collections by way of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted unfold the manufacturer’s identity, creating items such as PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility when being true to its edgy Comme Des Garcons creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than style exhibits earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the styles of its clothes.[6]